Investigating the Ins and Outs of Your CRM Data, Help people look insight into the data and build smart strategies.
It is not enough to collect data; you must also understand it and what it signifies before you can use it as a basis for action. CRM solutions must provide business users with access to decision-making analytics, both for sales and for marketing.
The best CRM solutions enable the user to select campaigns, target consumer groups, define and apply treatment strategies, measure results across multiple channels (online and off-line) and build results back into the planning process for future campaigns.
Comments are closed.